Investigation.

You should investigate:

 

·         Audience analysis organisations – what are they/what do they for?

·         Public archives – what are they/what do they for?

·         Media databases – what are they/what do they for?

·         Press archives – what are they/what do they for?

·         Content libraries – what are they/what do they for?

·         Social media libraries – what are they/what do they for?

 

You should access websites such as the following to help: 

www.nrs.co.uk

www.barb.co.uk

www.rajar.co.uk

http://uk.reuters.com/  

www.bfi.org.uk

www.gettyimages.co.uk/

https://www.flickr.com

http://www.nationalarchives.gov.uk/

Audience analysis organisations are provide a form of research where by they gain information on audiences viewing products, such information includes areas like viewership numbers and key demographics such as age, social class, age and occupation. One example of an organisation that does this is "NRS". The national readership survey (NRS) aims to gain information via a survey for the audiences of over 250 major British newspapers and magazines. These results are then consolidated and published onto there website whereafter the information can then be used by media providers and producers to cater there media to suit and better appeal to there specific audience. Similarly, the organisation Rajar also collates information in the same way via surveys however more specifically on radio broadcasts. Most relevant to the brief the organisation "Barb" is key in gaining an understanding of audiences especially for Tv production. This is because BARB measures audiences television viewing for the whole of the UK on both video on demand services and television broadcast. Institutions look at this data so that they can sell there product directly to the specific target audiences. 

Public archives are collections of factual information from years past and present and all organised into a database where they can be accessed by the public. In some cases these can be royalty free footage or payed for licenses which allow it to be used in productions of all types whether it be print or film production. On example of this would be the national archives (www.nationalarchives.gov.uk) which are the official archive and publisher for the Uk government and guardians of over 1,000 years of iconic national documents. Public and content information can be accessed from places such libraries.

Media databases are places in which media or information is stored and databased. Examples of this include the BFI, IMBD, BBC Archives, Channel 4 Archives and Bower archives.

A press archive is a back catalogue of newspapers and articles, press agencies such as Reuters and the Press association provide such information. This can also be found on newspapers websites and libraries.

Content libraries are also key to production of products also. Organisation such as Getty Images provide media which can be used in various media, for example newspapers and magazines often gain images to support there article from such content libraries. Getty images also provide other media such as videos and music which can bought to be used in products of all types, from television to film. Another example of a content library would be Flicker where images are provided in a similar way. Content libraries are useful as it can reduce costs of hiring photographers for specific stories whilst also being a quicker and more convenient method of gaining stock footage thus reducing production times. Websites such as Youtube could also be considered as content libraries and other creative commons websites.

Social media libraries are where information is saved on social media. Webwacker is a service where it saves the current version of any website, other social media libraries include search through social medias such as Twitter and Facebook.