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LO4 Researching how to analyse Life In Between

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TODAY’S TASK Title on blog is  LO4 Researching how to analyse Life In Between To investigate  above and below the line advertising methods  that could be used to advertise Life In Between,  choose a real-life case study on a similar product  and  conduct research into how the product reached its target audience.  36721 Pick three above the line methods and three below the line methods and  analyse the strengths and weaknesses of each in reaching the target audience. Write up this research and how it would help you think about how you could advertise Life In Between . Throughout the marketing of The Grand Tour a rarity of techniques and methods have been used... One below the line marketing method used to target specific users was the original idea of using Amazons smart assistant, Alexa to promote the show. Fans of the show could receive teasers about the show via Alexa. Furthermore, anyone downloading The Grand Tour skill onto...
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KTA 1: Research methods to be used for Life in Between– advantages and disadvantages

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Task 4: Feedback

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Film Research spreadsheet

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The information on this research was presented using Zoho, this tool was chosen as it is a free online platform that allows you to easily format and present information. These spreadsheets can then be shared or be worked on in collaboration through the cloud in real time, the spreadsheet can also be published and saved on the cloud meaning it can be accessed anywhere at any time.
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Homework -

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The magazine show I plan to analyse is the Amazon original show 'The Grand Tour'. Within the show there is a variety of props used throughout to emulate the aesthetic of the show to appeal to the specific target audience. The studio setup is arranged to be open and intimate with the audience being close to the presenters and therefore feeling involved, this close setup also allows for easy audience participation whilst creating personal rapport with audience as the camerawork and setting within the audience makes them feel as if they are part of the audience. The studio is also effective in clearly portraying the location of the show, this is achieved by the large viewing window situated behind the presenters; it could also be perceived that the producers included this element to backlight the presenters thus adding emphasis to them. This element is also key to basis of the show as the location changes with every episode released. Subsequently, this not only creates visual in...
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Investigation.

You should investigate:   ·           Audience analysis organisations – what are they/what do they for? ·           Public archives – what are they/what do they for? ·           Media databases – what are they/what do they for? ·           Press archives – what are they/what do they for? ·           Content libraries – what are they/what do they for? ·           Social media libraries – what are they/what do they for?   You should access websites such as the following to help:  www.nrs.co.uk www.barb.co.uk www.rajar.co.uk http://uk.reuters.com/    www.bfi.org.uk www.gettyimages.co.uk/ https://www.flickr.com http://www.nationalarchives.gov.uk/ Audience analysi...
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